Sunday, January 8, 2012

Day 291: Coming January 15, FINALLY

To put it short and sweet, it's done. January 15th is the magic day. On Monday, I'll push the last button and—according to what article, FAQ, or email response I choose to believe—it will be live within 3 to 7 days. So, there you have it.

I can't wait.

I really want to put up the video that Mike at made for me—it's a book trailer that I am freaking so stoked about—but I am going to hold off. I want to have a grand release in the style of a royal coronation or something, not a trickle out style one. I suppose releasing it early would provide some early energy for the project, but, I'm holding off in favor of letting any emotional boost the video gives people serve as the impetus to actually buy the book.

So, for those who are curious, since I get asked this regularly, the book will be available in paperback and e-book formats. Paperback and Kindle e-book will be available at, and the Nook version of the e-book will be available from the Barnes & Noble site.

I know a handful of people will recall way back when this was getting started, there were also some conversations about pricing, and how I could sell paperbacks through my website on the "e-store," and if I did that, I was going to make $3 more personally than if I sell it through Well, that's still true. However, I need 1000 Amazon sales and at least 50 Amazon reviews as soon as possible, so, I'm not going to promote selling it that way. My website has it set up so people can buy direct, and anyone who stumbles across that mechanism for buying it can get it like that, but I expect most people would rather use an account they already have set up at Amazon anyway. The e-store doesn't use existing Amazon accounts as I understand it, so, as a marketer, I know that having the least number of steps between creating a desire for a product and facilitating purchase is best.

So that's the news. January 15. Keep an eye out here, on Facebook, or on my site


  1. Almost time for the tequila, I say! :)

  2. Oh, it's in the freezer. Got a fancy bottle of Herradura epic reserve waiting. :D

  3. Congrats John! Fasten your seatbelt, it's a wild ride ;-)

    I'm launching my second book on Jan. 27th. For the first one I tired the "put it out there and see what happens" route. Pretty much nothing for the first few months.

    Then I got involved with The Indie Book Collective. They've got great online classes about using social media and optimizing your Amazon page. Some of the classes are free.

    You're already market savvy so you might not need them, but they were a godsend for me.

    Best of Luck!
    Charlotte Abel

  4. Thanks, Charlotte. I may have some marketing background, but I am pretty much certain I have dang near everything to learn when it comes to marketing this book. I'm assuming it's this:

    I only poked around for a little bit, but it looks like an awesome resource. I LOVE video tutorials, so that alone is cool. Thanks for the tip, and for the support. :)

  5. Ah I'm not waiting - already bought and downloaded to my Kindle !